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Fairlife
Young Shits Advertising Club
Runner-up
The Young Shits brief was simple: People think drinking milk is weird. Make it cool again.
Here's the thing: humanity is built on the bizarre. Being human means doing irregular things - and drinking milk is one of them. So we gave Fairlife a supernatural makeover and invited consumers to drink milk without fear of the status quo.
Cause it's an odd odd odd universe out there. So Be Human. Drink Cow.



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Copy: Tobias Schwartz (\_/}
Art Direction: Sam Talanges (ò_ó)
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