Pet owners know how quickly an innocent play session can turn into a fur-raising rush to the vet. That’s why Nationwide Pet Insurance offers its holders voluntary benefits, so that they never have to sacrifice tail-wagging protection for price. 

 

To drive awareness of the peace-of-mind Nationwide's benefits provide, we created a two-audience ad campaign that targeted eligible, benefit holding employees + their benefit decision makers.

 

Our pets were excited, but we didn't get a single belly rub :(